POSTURE CORRECTING CUSHION & PROGRAM FOR LASTING RELIEF FROM NECK, SHOULDER, AND BACK TENSION

Introducing Baxby Posture...a science-backed tool that solves the “desk-life posture trap” of slouching, tight muscles, and lingering back, neck, and shoulder discomfort that comes from sitting for hours.

 

Baxby turns your chair into a 6 minute, strength-builder that trains your body to stay in a better position. No gyms, no disruption to your day, and no pricey appointments.

With just 6 minutes a day using our patent-pending back cushion and our 6 week program, you can undo tension and stiffness in your neck, back, shoulders, and jaw. 

45-Day Guarantee

If you don't feel better or improve your posture after using Baxby for 6 minutes a day for 6 weeks, we'll refund your money.

Featured on

POSTURE CORRECTING CUSHION FOR LASTING RELIEF FROM NECK, SHOULDER, AND BACK TENSION

Introducing Baxby Posture...it solves the “desk-life posture trap” of slouching, tight muscles, and lingering back, neck, and shoulder discomfort that comes from sitting for hours.

 

Baxby turns your chair into a 6 minute, strength-building tool that trains your body to stay in a better position. No gyms, gadgets, or pricey appointments.

With just 6 minutes a day using our patent-pending back cushion and our 6 week program, you can undo tension and stiffness in your neck, back, shoulders, and jaw. 

posture correcting cushion & PRogram for lasting relief from neck, back, and shoulder tension

Introducing Baxby Posture...a science-backed tool that solves the “desk-life posture trap” of slouching, tight muscles, and lingering back, neck, and shoulder discomfort that comes from sitting for hours.

 

Baxby turns your chair into a 6 minute, strength-building tool that trains your body to stay in a better position. No gyms, no disruption to your day, and no pricey appointments. 

45-Day Guarantee

If you don't feel better or improve your posture after using Baxby for 6 minutes a day for 6 weeks, we'll refund your money.

Featured on...

Title

WHAT IS BAXBY?

Baxby Posture is a 2-part powerhouse designed to improve your posture...a physical cushion for your chair (car or office) AND a 6-week guided program emailed to you. 

 

Both were designed to put your body in a better position while sitting and to help you build strength so that you can keep yourself there.

Baxby is designed to help your body do what it does best...adapt.

The Baxby cushion provides the proper shape for your body to conform to, which is to bring the shoulders and head back to the centerline of the body. The shape was informed by NASA research on the human body, input from chiropractors, physical therapists, occupational therapists, and hundreds of prototype users across the country.


Getting you in the correct position is only part of the solution. That's where other posture correcting devices stop. The other part of the solution is training the muscles in your body responsible for good posture. That is called Active Engagement. 

Baxby helps build strength to reduce tension

With Baxby, actively engage the muscles in your back, neck, and shoulders to draw them back, pushing into the seat and hold it that position. Doing this is called an isometric contraction. 

 

Your body is simultaneously doing 2 important things when you do that. 

You're building strength in the correct position, which leads to better posture, which leads to reduced tension. 

 

Better posture can also help with breathing, digestion, injury prevention, headaches, confidence, and mood. 

You're establishing neural pathways that help you build a habit of sitting upright WITHOUT using Baxby. 

 

That's right. 

 

You'll find that you sit up straighter more often without the physical prompt from Baxby because you've trained your body to recognize what good posture is. 

Science Based and Easy to Use

Using Baxby is easy...it works with your body while you're sitting, whether driving or working. Actively engage your muscles with Baxby for 6 minutes a day. Do that for up to 6 weeks to get real, lasting change. 
 

Why 6 minutes and why 6 weeks? 

On average, the human body needs ~40 minutes per week over 6 weeks to adapt to a stimulation. We have simply broken up 40 minutes per week into 6 minutes a day. So, yes, you can do more than 40 minutes in a week and get results faster. This is the same premise that countless workout programs are built around...time and volume.

 

Think of it like this...if you were to do 6 minutes a day of bicep curls for 6 weeks, you'd get stronger arms. Give Baxby 6 minutes a day for 6 weeks and you'll have better posture. 

Title

it's about more than posture

Our posture plays a more important role in our lives than we think. Sure, standing tall and sitting up tall give us confidence and help us "feel" better.

But there's more to it than that. Poor posture can be cause of many common ailments...

Neck & Shoulder Tension

Muscle Pain

Poor Digestion

Low Energy

Poor Lung Function

Title

results

Results

"It's worth it...for something like this that will change the way you feel every single day."

- Marcy McKenna

"It's alleviated my back pain...I'm no longer tense."

"I have experienced so much relief since getting Baxby."

“Great! My shoulders feel much better!"

Zack / Salt Lake City

“I love my Baxby...so helpful for back pain. Well worth the money!!"

Randy / Boston

“I experience nagging lower back pain, but with Baxby I find myself naturally sitting with an engaged core and my lower back hasn't been hurting."

Jason / New York City

“What's really great about this design is that people hae to engage with it. Helping them get stronger in the correct position is so important."

Bryant / Salt Lake City

our goal is to help 100,000 people in 2025 eliminate back, neck, and shoulder pain through better posture. 
 
Are you going to be one of them?
Title

Why Baxby Works

Baxby Puts You in the Correct Position

With Baxby positioned between your shoulder blades along your spine, your shoulders and head will come back toward the centerline of your body. 

 

Baxby is Based on Active Engagement 

Once you're in the correct position with Baxby, you actively pull your shoulders and head straight back and HOLD THAT POSITION. It's an isometric exercise that strengthens you in the correct position. 

 

Baxby is Rooted in Muscular Adaptation

Most humans need about 40 minutes of stimulus per week to create an adaptation in a muscle. If you can give Baxby 6 minutes a day for 6 weeks, you will notice positive differences in your posture. 

 

Unlike other posture correctors or cushions, visits to the chiropractor, or even complicated routines, using Baxby actually helps you create strength for lasting change AND feel better. 

 

Baxby Fits Into Your Lifestyle

There's no quick-fix for improving posture because the muscles in your back, neck, shoulders, chest, and abdomen contribute to your posture. So if you slouch or lean forward most of the day, those muscles will be weak. 

 

This doesn't mean you have to go to a gym or take expensive courses for better posture. You just need to spend time strengthening yourself in the correct position that Baxby puts you in. Consistency matters and with Baxby on your chair, you can be consistent without disrupting your lifestyle.  

 

 

Want to see some of the science, research, and validity that backs up our approach? Check out the FAQs section at the bottom of this page.

Title

Baxby Bundle
(6 Week Program & Cushion)

$134.00

$89

Save $45!

Order Today, Get It In 3 to 5 Business Days 

(5 to 7 Business Days to the East Coast)

Fast, Free Shipping

Secure Online Payment

45-Day Guarantee

(If you don't feel better or improve your posture after using Baxby for 6 minutes a day for 6 weeks, we'll refund your money.)

Methodology Supported by 400+ Research Studies 

Frequently 
Asked
Questions

What is the science behind Baxby?

Baxby and the method to use Baxby are based on longstanding, proven principles of exercise science along with scientific research and clinical practice regarding how the body adapts to stimulation, both neural and muscular.1

 

The approach is built on the concept that active engagement in proper posture (via isometric holding) strengthens the postural musculature in the correct alignment leading to sustained posture improvements, not just temporary comfort. 

 

The 6minute daily “dose” aligns with the general exercise‑science guidance of ~40 minutes of stimulus per week to support muscular adaptation.

 

The Role of Exercise in Mitigating Pain

Exercise plays a significant role in managing and reducing pain. Physical activity reduces chronic pain by building muscle strength and flexibility, reducing fatigue, reducing pain sensitivity, and reducing inflammation.2 Exercise may have specific benefits in reducing the severity of chronic pain, as well as more general benefits associated with improved overall physical and mental health, and physical functioning.3

 

The Body's Adaptation to Stimulation

Any physiological responses to exercise will occur both immediately and over the long term if exercise is continued. During exercise, skeletal muscle fibers are activated. Skeletal muscle force is also generated when muscles remain static (i.e., isometric), not just during movement.4,5

 

The rate and degree to which the body adapts to strength and endurance training are variable and are most influenced by training intensity, volume, frequency, and initial fitness level.6  Neuromuscular adaptations (i.e., improvements in motor unit recruitment and coordination) can begin within 1–2 weeks of consistent training. Muscle hypertrophy (i.e., growth) and structural changes typically take 4–6 weeks before noticeable differences occur. Research suggests that as little as 30–60 minutes per week of resistance training can lead to measurable strength and hypertrophy improvements, especially for beginners.

 

Spinal adaptations occur in response to mechanical loads, lifestyle changes, or pathological conditions. These changes can happen at various levels, including bones, intervertebral discs, muscles, and ligaments. Here are examples of spinal adaptations and their general timelines:

 

Muscle Adaptations

  • Strengthening Core and Postural Muscles: Exercises can increase the strength of muscles supporting the spine, improving stability and reducing back pain.
  • Timeline: Noticeable muscle strengthening and endurance improvements typically occur after 4–6 weeks of consistent training

Spinal Alignment Adjustments

  • Habitual Postures: Prolonged poor posture can lead to adaptive changes in spinal curvature, such as kyphosis or lordosis. Conversely, posture correction strategies can reverse these changes over time.
  • Timeline: posture improvements can begin within weeks

 

The Role of Isometric Exercises 

Isometric exercises are clinically more effective than general exercises for chronic non-specific neck pain.7 Isometric exercises for posture are effective because they target stabilizing muscles, improve endurance in muscles that support the spine, and help retrain the body to maintain better alignment.

 

In addition, research shows that isometric exercise is more effective in reducing the degree of pain and in enhancing muscle activity.8 Other research suggests that doing any isometric contraction for two minutes at around 30-50% of maximum effort is enough to trigger physiological improvements.9

 

 

References

1 Physiopedia; https://www.physio-pedia.com/Neuromuscular_Adaptations_to_Exercise

2 Utah State University, Heart Extension; https://extension.usu.edu/heart/research/exercise-and-chronic-pain

3 National Library of Medicine; https://pmc.ncbi.nlm.nih.gov/articles/PMC5461882/

4 Journal of Science in Sport and Exercise; https://link.springer.com/article/10.1007/s42978-019-0018-3

5 American Academy of Physical Medicine and Rehabilitation; https://onlinelibrary.wiley.com/doi/10.1016/j.pmrj.2012.10.007

6 National Strength and Conditioning Association; https://www.nsca.com/education/articles/kinetic-select/time-course-of-physiological-and-anatomical-changes/

7 Pakistan Journal of Pharmaceutical Sciences; https://pubmed.ncbi.nlm.nih.gov/25262525/

8 Journal of Exercise Rehab; https://pmc.ncbi.nlm.nih.gov/articles/PMC4548678/https://pmc.ncbi.nlm.nih.gov/articles/PMC4548678/

9 Science Alert; https://www.sciencealert.com/isometric-exercise-why-this-workout-regime-is-so-good-for-youhttps://pmc.ncbi.nlm.nih.gov/articles/PMC4548678/

 

*238 papers on isometric training have been published in journals indexed in Web of Science (SCI‑E, SSCI, ESCI) as of 2025: https://pmc.ncbi.nlm.nih.gov/articles/PMC4548678/

 

*A newly published review (2025) included 32 individual studies comparing isometric resistance training (ISO‑RT) to dynamic (isokinetic) methods, demonstrating significant strength improvements from ISO‑RT: https://pmc.ncbi.nlm.nih.gov/articles/PMC4548678/https://pmc.ncbi.nlm.nih.gov/articles/PMC4548678/

 

*Over 30 randomized controlled trials (RCTs) have shown antihypertensive benefits from isometric training: https://pmc.ncbi.nlm.nih.gov/articles/PMC4548678/benefits from isometric training

What does Baxby do?

The Baxby Original cushion helps you to sit in a position that brings your shoulders and head back to the centerline of your body...aka, good posture. It's a gentle reminder to sit back, get in a good position, and get stronger. 

Does it really work?

Yes. Why else would we do this?! 

 

Customers have told us they experienced fewer headaches, felt less muscle tension, and generally felt better overall. But your experience may not be the same. It could be better. 

 

If you use Baxby correctly, and use it at least 6 minutes a day, your body will change. You will get stronger in the correct position. And when you develop strength in the correct position, you should notice a reduction in tension among other benefits.

 

Baxby isn't the best solution for issues such as scoliosis or in cases where spinal injuries have occurred. It's also important to note that if you've had surgery on your spine, your results may not be as dramatic because typical methods of strengthening may not be as effective.

What can I expect when using Baxby?

You can feel a difference immediately. The cushion is comforting and relieving.  

 

For the first couple of weeks using Baxby, you may notice that some muscles in your upper body or torso tire more quickly than normal. You might even feel slightly sore. That's because you are activating muscles to hold yourself in a proper position that haven't been used properly in a long time. You're literally getting stronger in that position. You're improving your posture. Congrats!

What does it feel like?

Baxby is not meant to be the softest, cloud-like cushion that you melt into. That's not going to help you. And it's not dense, hard foam. It's premium memory foam with a specific density designed to hold up to a range of compressive forces. If you're curious, we spent time learning the durometer shore hardness scale. Pretty nerdy, but interesting. 

 

It's meant to be comfortable, yet supportive, when leaned against.

Will this fit in my car? In my office? At home?

As long as the backrest of your chair reaches the top of your shoulders, it should fit.

 

Really thick chairs, like loungers or heavily cushioned/padded recliners are most likely too big for Baxby to fit around.

When will I see results?

You can feel a difference immediately. The most common feeling is relief and support. But that's not lasting change. That's just a good feeling.

Real, lasting change will come with more use done consistently. We recommend 6 minutes a day for 6 weeks. 

 

Week 1 - Most people may notice their posture more often even when they're not using Baxby. They may have some tired muscles after a few days of use. But likely no lasting results yet.

 

Weeks 2 to 3 - Some people may notice it's easier to engage with Baxby. Holding for 15 seconds might not be challenging anymore. Some people might notice change at this time, especially if they do more than 6 minutes a day. 

 

Weeks 4-6 - Most people should start to notice changes in their posture and their strength during this time. 

 

End of Week 6 - Most people should be sitting taller, walking taller, and experiencing benefits of better posture. 


Just be honest...give it at least 6 minutes a day to see the change you want and need. 

Can't I just use a towel? Why not just use a chair without Baxby?

You could roll up a towel or a shirt or anything else. I did. I started with a towel and found it be inconsistent in shape, it didn't stay in place, and it got misshapen after a few uses. 

 

And, yes, you could use a chair without Baxby to help improve your posture. I tried that too. I found that I wasn't doing it because I wasn't reminded. I'd tell myself to sit up and then slump back after a minute or so. 


You could also do the isometric contractions without Baxby. That should help. But, you're not giving your body a shape to conform to, which is what the Baxby cushion does.

what is baxby?

Baxby Posture is a 2-part powerhouse designed to improve your posture...a physical cushion for your chair (car or office) AND a 6-week guided program emailed to you. 

 

Both were designed to put your body in a better position while sitting and to help you build strength so that you can keep yourself there.

Baxby is designed to help your body do what it does best...adapt.

The Baxby cushion provides the proper shape for your body to conform to, which is to bring the shoulders and head back to the centerline of the body. The shape was informed by NASA research on the human body, input from chiropractors, physical therapists, occupational therapists, and hundreds of prototype users across the country.

 

Getting you in the correct position is only part of the solution. That's where other posture correcting devices stop. The other part of the solution is training the muscles in your body responsible for good posture. That is called Active Engagement. 

Baxby helps build strength to reduce tension

With Baxby, actively engage the muscles in your back, neck, and shoulders to draw them back, pushing into the seat and hold it that position. Doing this is called an isometric contraction. 

 

Your body is simultaneously doing 2 important things when you do that. 

You're building strength in the correct position, which leads to better posture, which leads to reduced tension. 

 

Better posture can also help with breathing, digestion, injury prevention, headaches, confidence, and mood.

You're establishing neural pathways that help you build a habit of sitting upright WITHOUT using Baxby. 

 

That's right. 

 

You'll find that you sit up straighter more often without the physical prompt from Baxby because you've trained your body to recognize what good posture is. 

Science Based and Easy to Use

Using Baxby is easy...it works with your body while you're sitting, whether driving or working. Actively engage your muscles with Baxby for 6 minutes a day. Do that for up to 6 weeks to get real, lasting change. 
 

Why 6 minutes and why 6 weeks? 

On average, the human body needs ~40 minutes per week over 6 weeks to adapt to a stimulation. We have simply broken up 40 minutes per week into 6 minutes a day. So, yes, you can do more than 40 minutes in a week and get results faster. This is the same premise that countless workout programs are built around...time and volume.

 

Think of it like this...if you were to do 6 minutes a day of bicep curls for 6 weeks, you'd get stronger arms. Give Baxby 6 minutes a day for 6 weeks and you'll have better posture. 

Title

It's about more than posture

Our posture plays a more important role in our lives than we think. Sure, standing tall and sitting up tall give us confidence and help us "feel" better.

But there's more to it than that. Poor posture can be cause of many common ailments...

Neck & Shoulder Muscle Tension

Muscle Pain & Tension 

Poor Digestion

Low Energy

Poor Lung Function 

Title

results

"I have experienced so much relief since getting Baxby."

"It's alleviated my back pain...I'm no longer tense."

"It's worth it...for something like this that will change the way you feel every single day."

- Marcy McKenna

“What's really great about this design is that people have to engage with it. Helping them get stronger in the correct position is so important."

- Bryant, Salt Lake City

“Great! My shoulders feel much better!"

- Zack, Sandy 

“I love my Baxby...so helpful for back pain. Well worth the money!!"

- Randy, Boston

“I experience nagging lower back pain, but with Baxby I find myself naturally sitting with an engaged core and my lower back hasn't been hurting."

- Jason, New York

Title

why baxby works

Baxby Puts You in the Correct Position

With Baxby positioned between your shoulder blades along your spine, your shoulders and head will come back toward the centerline of your body. 

 

Baxby is Based on Active Engagement 

Once you're in the correct position with Baxby, you actively pull your shoulders and head straight back and HOLD THAT POSITION. It's an isometric exercise that strengthens you in the correct position. 

 

Baxby is Rooted in Muscular Adaptation

Most humans need about 40 minutes of stimulus per week to create an adaptation in a muscle. If you can give Baxby 6 minutes a day for 6 weeks, you will notice positive differences in your posture.  

 

Unlike other posture correctors or cushions, visits to the chiropractor, or even complicated routines, using Baxby actually helps you create strength for lasting change AND feel better.

 

Baxby Fits Into Your Lifestyle

There's no quick-fix for improving posture because the muscles in your back, neck, shoulders, chest, and abdomen contribute to your posture. So if you slouch or lean forward most of the day, those muscles will be weak. 

 

This doesn't mean you have to go to a gym or take expensive courses for better posture. You just need to spend time strengthening yourself in the correct position that Baxby puts you in. Consistency matters and with Baxby on your chair, you can be consistent without disrupting your lifestyle.  

 

 

Want to see some of the science, research, and validity that backs up our approach? Check out the FAQs section at the bottom of this page.

Title

Baxby Bundle (Cushion + Program)

$134

$89

Save $45 Today!

Order Today, Get It In 3-5 Business Days

(5-7 Business Days To The East Coast)

45-Day Guarantee (If you don't feel better or improve your posture after using Baxby for 6 minutes a day for 6 weeks, we'll refund your money)

Methodology Supported by 400+ Research Studies

Secure Online Payments

Fast, Free Shipping

The Cushion

The Program

Title

you won't feel better tomorrow unless you do something about it today.

Title

Frequently asked questions 

What is the science behind Baxby?

Baxby and the method to use Baxby are based on longstanding, proven principles of exercise science along with scientific research and clinical practice regarding how the body adapts to stimulation, both neural and muscular.1

 

The approach is built on the concept that active engagement in proper posture (via isometric holding) strengthens the postural musculature in the correct alignment leading to sustained posture improvements, not just temporary comfort. 

 

The 6minute daily “dose” aligns with the general exercise‑science guidance of ~40 minutes of stimulus per week to support muscular adaptation.

 

The Role of Exercise in Mitigating Pain

Exercise plays a significant role in managing and reducing pain. Physical activity reduces chronic pain by building muscle strength and flexibility, reducing fatigue, reducing pain sensitivity, and reducing inflammation.2 Exercise may have specific benefits in reducing the severity of chronic pain, as well as more general benefits associated with improved overall physical and mental health, and physical functioning.3

 

The Body's Adaptation to Stimulation

Any physiological responses to exercise will occur both immediately and over the long term if exercise is continued. During exercise, skeletal muscle fibers are activated. Skeletal muscle force is also generated when muscles remain static (i.e., isometric), not just during movement.4,5

 

The rate and degree to which the body adapts to strength and endurance training are variable and are most influenced by training intensity, volume, frequency, and initial fitness level.6  Neuromuscular adaptations (i.e., improvements in motor unit recruitment and coordination) can begin within 1–2 weeks of consistent training. Muscle hypertrophy (i.e., growth) and structural changes typically take 4–6 weeks before noticeable differences occur. Research suggests that as little as 30–60 minutes per week of resistance training can lead to measurable strength and hypertrophy improvements, especially for beginners.

 

Spinal adaptations occur in response to mechanical loads, lifestyle changes, or pathological conditions. These changes can happen at various levels, including bones, intervertebral discs, muscles, and ligaments. Here are examples of spinal adaptations and their general timelines:

 

Muscle Adaptations

  • Strengthening Core and Postural Muscles: Exercises can increase the strength of muscles supporting the spine, improving stability and reducing back pain.
  • Timeline: Noticeable muscle strengthening and endurance improvements typically occur after 4–6 weeks of consistent training

Spinal Alignment Adjustments

  • Habitual Postures: Prolonged poor posture can lead to adaptive changes in spinal curvature, such as kyphosis or lordosis. Conversely, posture correction strategies can reverse these changes over time.
  • Timeline: posture improvements can begin within weeks

 

The Role of Isometric Exercises 

Isometric exercises are clinically more effective than general exercises for chronic non-specific neck pain.7 Isometric exercises for posture are effective because they target stabilizing muscles, improve endurance in muscles that support the spine, and help retrain the body to maintain better alignment.

 

In addition, research shows that isometric exercise is more effective in reducing the degree of pain and in enhancing muscle activity.8 Other research suggests that doing any isometric contraction for two minutes at around 30-50% of maximum effort is enough to trigger physiological improvements.9

 

 

References

1 Physiopedia; https://www.physio-pedia.com/Neuromuscular_Adaptations_to_Exercise

2 Utah State University, Heart Extension; https://extension.usu.edu/heart/research/exercise-and-chronic-pain

3 National Library of Medicine; https://pmc.ncbi.nlm.nih.gov/articles/PMC5461882/

4 Journal of Science in Sport and Exercise; https://link.springer.com/article/10.1007/s42978-019-0018-3

5 American Academy of Physical Medicine and Rehabilitation; https://onlinelibrary.wiley.com/doi/10.1016/j.pmrj.2012.10.007

6 National Strength and Conditioning Association; https://www.nsca.com/education/articles/kinetic-select/time-course-of-physiological-and-anatomical-changes/

7 Pakistan Journal of Pharmaceutical Sciences; https://pubmed.ncbi.nlm.nih.gov/25262525/

8 Journal of Exercise Rehab; https://pmc.ncbi.nlm.nih.gov/articles/PMC4548678/https://pmc.ncbi.nlm.nih.gov/articles/PMC4548678/

9 Science Alert; https://www.sciencealert.com/isometric-exercise-why-this-workout-regime-is-so-good-for-youhttps://pmc.ncbi.nlm.nih.gov/articles/PMC4548678/

 

*238 papers on isometric training have been published in journals indexed in Web of Science (SCI‑E, SSCI, ESCI) as of 2025: https://pmc.ncbi.nlm.nih.gov/articles/PMC4548678/

 

*A newly published review (2025) included 32 individual studies comparing isometric resistance training (ISO‑RT) to dynamic (isokinetic) methods, demonstrating significant strength improvements from ISO‑RT: https://pmc.ncbi.nlm.nih.gov/articles/PMC4548678/https://pmc.ncbi.nlm.nih.gov/articles/PMC4548678/

 

*Over 30 randomized controlled trials (RCTs) have shown antihypertensive benefits from isometric training: https://pmc.ncbi.nlm.nih.gov/articles/PMC4548678/benefits from isometric training

Does it really work?

Yes. Why else would we do this?! 

 

Customers have told us they experienced fewer headaches, felt less muscle tension, and generally felt better overall. But your experience may not be the same. It could be better. 

 

If you use Baxby correctly, and use it at least 6 minutes a day, your body will change. You will get stronger in the correct position. And when you develop strength in the correct position, you should notice a reduction in tension among other benefits.

 

Baxby isn't the best solution for issues such as scoliosis or in cases where spinal injuries have occurred. It's also important to note that if you've had surgery on your spine, your results may not be as dramatic because typical methods of strengthening may not be as effective.

Can't I just use a towel? Why not just use a chair without Baxby?

You could roll up a towel or a shirt or anything else. I did. I started with a towel and found it be inconsistent in shape, it didn't stay in place, and it got misshapen after a few uses. 

 

And, yes, you could use a chair without Baxby to help improve your posture. I tried that too. I found that I wasn't doing it because I wasn't reminded. I'd tell myself to sit up and then slump back after a minute or so. 


You could also do the isometric contractions without Baxby. That could help. But, you're not giving your body a shape to conform to, which is what the Baxby cushion does.

When will I see results?

You can feel a difference immediately. The most common feeling is relief and support. But that's not lasting change. That's just a good feeling.

Real, lasting change will come with more use done consistently. We recommend 6 minutes a day for 6 weeks. 

 

Week 1 - Most people may notice their posture more often even when they're not using Baxby. They may have some tired muscles after a few days of use. But likely no lasting results yet.

 

Weeks 2 to 3 - Some people may notice it's easier to engage with Baxby. Holding for 15 seconds might not be challenging anymore. Some people might notice change at this time, especially if they do more than 6 minutes a day. 

 

Weeks 4-6 - Most people should start to notice changes in their posture and their strength during this time. 

 

End of Week 6 - Most people should be sitting taller, walking taller, and experiencing benefits of better posture. 


Just be honest...give it at least 6 minutes a day to see the change you want and need. 

What does it feel like?

Baxby is not meant to be the softest, cloud-like cushion that you melt into. That's not going to help you. And it's not dense, hard foam. It's premium memory foam with a specific density designed to hold up to a range of compressive forces. If you're curious, we spent time learning the durometer shore hardness scale. Pretty nerdy, but interesting. 

 

It's meant to be comfortable, yet supportive, when leaned against.

Will this fit in my car? In my office? At home?

As long as the backrest of your chair reaches the top of your shoulders, it should fit.

 

Really thick chairs, like loungers or heavily cushioned/padded recliners are most likely too big for Baxby to fit around.

What does Baxby do?

The Baxby Original cushion helps you to sit in a position that brings your shoulders and head back to the centerline of your body...aka, good posture. It's a gentle reminder to sit back, get in a good position, and get stronger. 

What can I expect when using Baxby?

You can feel a difference immediately. The cushion is comforting and relieving.  

 

For the first couple of weeks using Baxby, you may notice that some muscles in your upper body or torso tire more quickly than normal. You might even feel slightly sore. That's because you are activating muscles to hold yourself in a proper position that haven't been used properly in a long time. You're literally getting stronger in that position. You're improving your posture. Congrats!

Title

You won't feel better tomorrow unless you do something about it today.