The Simplest, Smartest Way to Better Posture

Posture Correcting Back Cushion

With just 6 minutes a day using our patent-pending back cushion and our 6 week program, you can sit better and feel stronger -- so you can relieve tension, release tight muscles, improve how you feel, 

and carry yourself with more confidence. 

The Smartest, Simplest Way to Better Posture

Posture Correcting Back Cushion & Program

With just 6 minutes a day using our patent-pending back cushion 

and our 6 week program, you can sit better and feel stronger -- so 

you can relieve tension, release tight muscles, improve how you feel, 

and carry yourself with more confidence. 

With just 6 minutes a day using our patent-pending back cushion and our 6 week program, you can undo tension and stiffness in your neck, back, shoulders, and jaw. 

Baxby isn't just another cushion.
It puts you in the correct position while sitting and you actively engage your muscles to hold yourself there.
So you get stronger in the correct position. 

Featured in...

"It's worth it...for something like this that will change the way you feel every single day."
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Bryant, Occupational Therapist

What's really great about this [Baxby] design is that people have to engage with it. Helping them get stronger in the correct position is so important.

“Great! My shoulders feel much better!"

Zack / Salt Lake City

“I love my Baxby...so helpful for back pain. Well worth the money!!"

Randy / Boston

“I experience nagging lower back pain, but with Baxby I find myself naturally sitting with an engaged core and my lower back hasn't been hurting."

Jason / New York City
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our goal is to help 100,000 people in 2025 eliminate back, neck, and shoulder pain through better posture. 

 

Are you going to be one of them?

Get ALIGNED TODAY
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5 Star reviews

back to back to back to back...

A Gamechanger

"I sit at my desk 8 hours every day. Since I started using Baxby, I can truthfully say that I no longer have pain in my back or shoulders."

My Reset Button

"I cycle a lot and I tend to get pretty tight neck and upper back muscles from leaning over on the bike. Plus, I sit at a desk for work, so it's a double whammy. Baxby is like a reset button to undo all that tension."
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The Baxby Posture Program
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The Baxby Cushion
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  • Lean against Baxby
  • Pull your shoulders and head straight back
  • Hold that position
  • Rest
  • Repeat
  • Do that for 6 minutes a day
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The Baxby Cushion

Simple to Use. 
  • Sit back. 
  • Pull your shoulders and head straight back. 
  • Hold that position. 
  • Rest. 
  • Repeat.

Do that a few times a day.

It doesn't get much easier.
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Why Baxby Works

Baxby Puts You in the Correct Position

With Baxby positioned between your shoulder blades along your spine, your shoulders and head will come back toward the centerline of your body. 

 

Baxby is Based on Active Engagement 

Once you're in the correct position with Baxby, you actively pull your shoulders and head straight back and HOLD THAT POSITION. It's an isometric exercise that strengthens you in the correct position. 

 

Baxby is Rooted in Muscular Adaptation

Most humans need about 40 minutes of stimulus per week to create an adaptation in a muscle. If you can give Baxby 6 minutes a day for 6 weeks, you will notice positive differences in your posture.  

 

Imagine racking up 40 minutes of bicep curls this week. You'd feel it. Six weeks of that and you'd SEE a difference. 

 

It's the same thing with posture. 

 

Baxby is a Result of Expert Knowledge About the Human Body

There's no quick-fix for improving posture because the muscles in your back, neck, shoulders, chest, and abdomen contribute to your posture. So if you slouch or lean forward most of the day, those muscles will be weak. 

 

This doesn't mean you have to go to a gym or take expensive courses for better posture. You just need to spend time strengthening yourself in the correct position that Baxby puts you in.  

 

 

Want to see some of the science, research, and validity that backs up our approach? Check out the FAQs section at the bottom of this page.

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So What's in It For You?

Correct posture can undo a lot of funk...

Relieve Back Muscle Pain & Tension 

Relieve Neck & Shoulder Muscle Tension

Improve Energy Levels

Improve Lung Function 

Improve Digestion

Baxby Bundle
(6 week training program & cushion)

$88.00

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45-Day Guarantee

This combines the Baxby original memory foam posture pad (patent-pending) with our 6-Week Posture Program, providing a complete package for improving your posture and well-being. 

Baxby Cushion

  • Ergonomic design to put your body in a correct postural position
  • Removable and adjustable memory foam cushion for the perfect fit to your body
  • Adjustable straps to fit on chairs in offices and vehicles
6 Week Posture Program 
  • Developed with physical therapy practices, exercise science, and research-backed methodologies
  • Postural awareness techniques
  • Self-myofascial release techniques
  • Core strengthening exercises
  • Posture focused movements
  • Breathing techniques
  • And more!

The program is email based, so there's no need for an app and no subscription. 

And this program isn't a one-and-done thing. You can repeat it as many times as you want. 

FAQs

What is the science behind Baxby?

Baxby, and the method to use Baxby, is based on scientific research and clinical practice regarding how the body adapts to stimulation, both neural and muscular.1

 

The Role of Exercise in Mitigating Pain

Exercise plays a significant role in managing and reducing pain. Physical activity reduces chronic pain by building muscle strength and flexibility, reducing fatigue, reducing pain sensitivity, and reducing inflammation.2 Exercise may have specific benefits in reducing the severity of chronic pain, as well as more general benefits associated with improved overall physical and mental health, and physical functioning.3

 

The Body's Adaptation to Stimulation

Any physiological responses to exercise will occur both immediately and over the long term if exercise is continued. During exercise, skeletal muscle fibers are activated. Skeletal muscle force is also generated when muscles remain static (i.e., isometric), not just during movement.4,5

 

The rate and degree to which the body adapts to strength and endurance training are variable and are most influenced by training intensity, volume, frequency, and initial fitness level.6  Neuromuscular adaptations (i.e., improvements in motor unit recruitment and coordination) can begin within 1–2 weeks of consistent training. Muscle hypertrophy (i.e., growth) and structural changes typically take 4–6 weeks before noticeable differences occur. Research suggests that as little as 30–60 minutes per week of resistance training can lead to measurable strength and hypertrophy improvements, especially for beginners.

 

Spinal adaptations occur in response to mechanical loads, lifestyle changes, or pathological conditions. These changes can happen at various levels, including bones, intervertebral discs, muscles, and ligaments. Here are examples of spinal adaptations and their general timelines:

 

Muscle Adaptations

  • Strengthening Core and Postural Muscles: Exercises can increase the strength of muscles supporting the spine, improving stability and reducing back pain.
  • Timeline: Noticeable muscle strengthening and endurance improvements typically occur after 4–6 weeks of consistent training

Spinal Alignment Adjustments

  • Habitual Postures: Prolonged poor posture can lead to adaptive changes in spinal curvature, such as kyphosis or lordosis. Conversely, posture correction strategies can reverse these changes over time.
  • Timeline: posture improvements can begin within weeks

 

The Role of Isometric Exercises 

Isometric exercises are clinically more effective than general exercises for chronic non-specific neck pain.7 Isometric exercises for posture are effective because they target stabilizing muscles, improve endurance in muscles that support the spine, and help retrain the body to maintain better alignment.

 

In addition, research shows that isometric exercise is more effective in reducing the degree of pain and in enhancing muscle activity.8 Other research suggests that doing any isometric contraction for two minutes at around 30-50% of maximum effort is enough to trigger physiological improvements.9

 

 

References

1 Physiopedia; https://www.physio-pedia.com/Neuromuscular_Adaptations_to_Exercise

2 Utah State University, Heart Extension; https://extension.usu.edu/heart/research/exercise-and-chronic-pain

3 National Library of Medicine; https://pmc.ncbi.nlm.nih.gov/articles/PMC5461882/

4 Journal of Science in Sport and Exercise; https://link.springer.com/article/10.1007/s42978-019-0018-3

5 American Academy of Physical Medicine and Rehabilitation; https://onlinelibrary.wiley.com/doi/10.1016/j.pmrj.2012.10.007

6 National Strength and Conditioning Association; https://www.nsca.com/education/articles/kinetic-select/time-course-of-physiological-and-anatomical-changes/

7 Pakistan Journal of Pharmaceutical Sciences; https://pubmed.ncbi.nlm.nih.gov/25262525/

8 Journal of Exercise Rehab; https://pmc.ncbi.nlm.nih.gov/articles/PMC4548678/

9 Science Alert; https://www.sciencealert.com/isometric-exercise-why-this-workout-regime-is-so-good-for-youhttps://pmc.ncbi.nlm.nih.gov/articles/PMC4548678/

What does Baxby do?

The Baxby Original cushion helps you to sit in a position that brings your shoulders and head back to the centerline of your body...aka, good posture. It's a gentle reminder to sit back, get in a good position, and get stronger. 

Does it really work?

Yes. Why else would we do this?! 

 

Customers have told us they experienced fewer headaches, felt less muscle tension, and generally felt better overall. But your experience may not be the same. It could be better. 

 

If you use Baxby correctly, and use it at least 6 minutes a day, your body will change. You will get stronger in the correct position. And when you develop strength in the correct position, you should notice a reduction in tension among other benefits.

 

Baxby isn't the best solution for issues such as scoliosis or in cases where spinal injuries have occurred. It's also important to note that if you've had surgery on your spine, your results may not be as dramatic because typical methods of strengthening may not be as effective.

What can I expect when using Baxby?

You can feel a difference immediately. The cushion is comforting and relieving.  

 

For the first couple of weeks using Baxby, you may notice that some muscles in your upper body or torso tire more quickly than normal. You might even feel slightly sore. That's because you are activating muscles to hold yourself in a proper position that haven't been used properly in a long time. You're literally getting stronger in that position. You're improving your posture. Congrats!

What does it feel like?

Baxby is not meant to be the softest, cloud-like cushion that you melt into. That's not going to help you. And it's not dense, hard foam. It's premium memory foam with a specific density designed to hold up to a range of compressive forces. If you're curious, we spent time learning the durometer shore hardness scale. Pretty nerdy, but interesting. 

 

It's meant to be comfortable, yet supportive, when leaned against.

Will this fit in my car? In my office? At home?

As long as your chair has a high back, such as a typical office chair and most certainly car seats (not talking about baby or toddler car seats, obviously), you should be fine. If the backrest of the chair reaches the top of your shoulders, it should work.

 

Really thick chairs, like loungers or heavily cushioned/padded recliners are most likely too big for Baxby to fit around.

You won't feel better tomorrow unless you do something about it today.

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