Privacy Policy

Privacy Policy

This Privacy Notice (“Privacy Notice”) applies to your interaction with Baxby “Baxby,” "Baxby Posture", “Company”, “we,” “us,” or “our”) in the normal course of business and through our website at https://www.baxbyposture.com/ ( “Site”) or any online or mobile site or application that we own and control (collectively, “Services”).  

Please read this Privacy Notice carefully before using our Services.  By using or accessing our Services, you agree and consent to this Privacy Notice, including our use and disclosure of information about you in the manner described in this Privacy Notice. 

1. Information we collect

The information we collect depends on the products and features of the Services that you use and how you interact with us.  Some of your information is provided by you directly to us when you interact with our Services, as described below. 

1.1 What Personal Information do we collect? We may collect the following “Personal Information” about you when you use our Services:

  • Identifiers: Your name, login credentials, birth date, Internet Protocol (IP) address, company information, contact information (including phone number, email address, work address, or home address), and any other information that identifies or is reasonably capable of identifying you.
  • Commercial Information: Financial information, purchase history, submissions, and payment card information, including credit or debit card information, that you provide through the Services.

In general, you will know what Personal Information you provide to us because you actively and voluntarily consent to providing it (e.g., when you create an account, submit an order, or fill out a form on the Site).  We also may receive Personal Information from third parties.

1.2 What Non-Personal Information do we collect?  We may collect Non-Personal Information about you whenever you interact with our Services, especially the Site.  “Non-Personal Information” may include information about the device you use to access the Services, including operating system, web browser type, traffic logs, mobile network information, any referring web page you were visiting before you connected to the Services, and other information about your use of the Services, including geographic location of use, navigation patterns, searches, page views, date and time you use the Services, and duration of use. 

2. How do we use your information?

We collect, use, or process your Personal Information and Non-Personal Information to administer our Services to you, pursue our legitimate interests, and perform contractual obligations, including to:

  • Process transactions and administer our business.  We use your Personal Information to process and deliver any orders made by you of our products.
  • Develop and improve our Services.  We may use your information to operate, maintain, and provide features (general and unique) of the Site, including security and integrity requirements related to the Services.
  • Contact users and customers.  We may use your information to respond to your questions and comments or to provide customer support.  Further, we may send you information and updates pertaining to your order.  We may also send you information about the Services, promotions, or other marketing material that may be of interest to you (if you opt-in to receive such communications), and respond to your inquiries, questions, and other requests. 
  • Conduct surveys for our own marketing purposes.  We conduct surveys to improve and understand how users engage with the Services. 
  • Seek voluntary feedback from you.  
  • Comply with legal obligations and prevent illegal activity, fraud, or abuse.
  • Use the information as otherwise described to you in our agreements, online submission forms, or contractual arrangements.

3. Sharing of Personal Information

We do not rent or sell your Personal Information.  We may use aggregate information that does not identify you, such as survey responses and other statistical information for any purpose.  We may share your Personal Information with others, such as our subsidiaries or affiliates, contractors, service providers, and other third parties we use to support our business and who are bound by contractual obligations to keep personal information secure and to use it only for the purposes for which we disclose it to them.  

3.1 International Data Transfers.  By using the Services, you understand and consent to the collection, storage, processing, and transfer of your Personal Information to our facilities in the United States and those third parties with whom we share it as described in this Privacy Notice.  We and our affiliates are located and established in the United States and therefore, your personal information may be transferred to, stored, or processed in the United States and may be stored and processed in any country where we establish operations or where we engage service providers.  The transfer of your personal information to such countries, including the United States, is necessary for the implementation of pre-contractual measures taken at your request and for the fulfillment of any order or contract concluded between you and us. 

4. Disclosures pertaining to Data Subjects of the EU (GDPR Requirements)

4.1 Data Retention Period.  We retain your Personal Information for as long as you remain a member, user, or subscriber of our Services and thereafter only for the period necessary to fulfill the purposes outlined in this Privacy Notice, unless a longer retention period is required or allowed by law, including to fulfill a legal obligation.

4.2 Data Subject Rights.  Residents of the European Economic Area (EEA) may be entitled to certain notices and rights under the GDPR concerning the Personal Information we collect and store, including:

  • Right to revocation of consents
  • Right of access
  • Right to rectification
  • Right to erasure
  • Right to restriction of processing
  • Right to data portability (meaning the right to request a transfer of your information)
  • Right to lodge a complaint

If we process your Personal Information based on a legitimate interest, you have the right to object to this processing.  If you wish to exercise your right of objection, you need only notify us in writing using the contact information that appears below.

5. Security measures

We use technical and organizational measures, such as encryption technologies, to protect Personal Information against loss, misuse, and unauthorized access, use, or alteration.  We review our security measures regularly and consider new measures as appropriate.  However, we cannot guarantee the complete security of these measures, so please exercise caution when submitting personal information online.

6. Cookies policy

If you visit the Site or otherwise use our Services, cookies, tracking pixels, local shared objects, and/or related technologies may be used to help us measure the number of visits, average time spent, page views, and other statistics relating to the Services or for targeted advertising purposes.  A “cookie” is a small piece of data stored by your Internet browser on your computer’s hard drive.  The cookie might contain aggregate Non-Personal Information.  Cookies enable delivery of customized and relevant advertisements, and also help us optimize and personalize the website.

Our cookies are not used to get data from your hard drive or obtain your e-mail address or identity. If you decide to register online or request information or products from us, we may collect additional information to provide tailored offerings or content to you or to deliver such products.  You may set your Internet browser to notify you when you receive a cookie or to prevent cookies from being sent.  Please note, however, that by not accepting cookies or local shared objects you may limit Site functionality and your ability to access certain information and products we offer.  Not accepting cookies or local shared objects will not completely limit the information we collect through automated means.

Other parties that may collect information about your web browsing behavior when you use the Services are generally limited to service providers who may only use any information collected to provide services and marketing for us and not to provide services or advertising for any other party.  Please note, however, that we may also provide certain widgets or tools on the Services, such as tools that allow web users to easily share information on another platform, such as a social media platform.  At other times, information from a third party may be embedded on our site, such as a map or information streaming from another site, including communications streaming from a third-party social media platform.  These widgets, tools, and informational items often function by using third-party cookies used by the third-party site, such as the social media platform.  As a result, these third parties may have access to information about your web browsing on the pages of the Services where these widgets, tools, or information are placed.  You may wish to review information at third party sites, such as social media platforms where you have an account, to determine how these third parties treat data that they obtain by using cookies.

Most Internet browsers accept cookies automatically.  You can choose to have your browser warn you whenever a cookie is sent, or you can set your browser to refuse all cookies.  This is done in your web browser settings.  You can also opt out of receiving targeting advertisements by visiting the Digital Advertising Alliance opt-out site: http://www.aboutads.info/.  

7. Children’s privacy

The Services are not directed to or intended for individuals under 18 years of age, and we do not knowingly collect information from children under 18 years of age.  If you are under the age of 18, please do not submit your e-mail address or any other Personal Information to us.  If you are a parent or guardian of a child under the age of 18 and believe the child has disclosed Personal Information to us without your permission, please contact us using the information provided below.  A parent or guardian of a child under the age of 18 may review and request deletion of such child’s Personal Information as well as prohibit the use thereof.

8. California

8.1 Shine the Light Law.  California’s “Shine the Light” law permits users who are California residents to obtain from us once a year, free of charge, a list of third parties to whom we have disclosed Personal Information (if any) for direct marketing purposes in the preceding calendar year.  If you are a California resident and you wish to make such a request, please send an e-mail or other written request to us using the contact information below.

8.2 California Consumer Privacy Act (“CCPA”).  This section of the Privacy Notice applies solely to Site visitors and customers who reside in the state of California.  To the extent that we are ever considered a “covered business” under the CCPA, you have the right to: (i) request that we delete your Personal Information; (ii) request that we disclose the Personal Information we have collected about you; (ii) request that we disclose whether we have sold or disclosed for a business purpose or your Personal Information; and (iii) not be discriminated against for exercising any rights under the CCPA.  In the preceding twelve months, we have (i) collected, used, and shared Personal Information as described in this Notice; (ii) disclosed Personal Information for a business purpose; and (iii) not sold Personal Information.

9. SMS Consent

You may elect to receive text messages from us. When you sign up to receive text messages, we will send you information about promotional offers and more. These messages may use information automatically collected based on your actions while on our sites and may prompt messaging such as cart abandon messages. To the extent you voluntarily opt to have Text notifications sent directly to your mobile phone, we receive and store the information you provide, including your telephone number or when you read a text message. You may opt out of receiving text messages at any time by texting “STOP” to our text messages. For more information about text messages, see our Terms and Conditions.

10. Updates

This Privacy Notice is subject to change.  Please review it periodically.  We reserve the right to modify or supplement this Privacy Notice at any time.  If we make any material change to the Privacy Notice, we will update the Services, especially the Site, to include the changes.  We recommend that you review this Privacy Notice regularly for changes.  Your use of the Site following these changes means that you accept the revised Privacy Notice.

11. How you can contact us

For questions about this Privacy Notice, please contact info@baxbyposture.com.